2IQ began in 2016 with a simple vision: make powerful data analytics accessible and affordable by harnessing the cloud. Our founders bring 50 years of combined experience in software development, data analytics, and AI to the table. They've experienced firsthand how traditional on-premises solutions were expensive, time-consuming, and often failed to deliver real value.

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When Microsoft's Azure and Power BI cloud platforms emerged, we saw an opportunity to do things differently—delivering enterprise-grade solutions faster while actually meeting our customers' specific needs.

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We chose to focus on complete solutions rather than just selling technology. This approach led us to develop our MyIQ platform, which handles everything from initial data integration through digitization, analytics, reporting, and planning—all in one unified system.

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Our philosophy is straightforward: understand what our customers truly need first, then deliver purpose-built solutions that save time and improve profitability.

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Today, our growing team supports customers throughout New Zealand, Australia, and North America. We work across multiple industries including hospitality, retail, trade, manufacturing, and healthcare—bringing the power of data to organizations of all types.